About Us

Collaborative. Connected. Caring.

Flowered Wellness offers an approach to health and wellness never before seen in Western New York. We originally founded Flowered Wellness in 2018 to educate people about the endocannabinoid system — a network of receptors that impacts a vast array of our body and mind functions — with the overarching mission to nurture, empower, and inspire individuals from all walks of life to participate actively in their own wellness. Our main focus was to provide reliable and up-to-date information on the benefits of cannabis, access to medical marijuana for those who qualify, and the best-made organic hemp products. 

James Frisicaro

Co-Founder and Visionary

“I’m not trying to make today’s sale, I’m trying to make tomorrow’s Difference” - James Frisicaro

James is a visionary that has devoted his career to educating the public about cannabis health and wellness. For him, co-founding Flowered Wellness was the natural culmination of his personal, professional, and family values. Born into a family of healthcare practitioners — his father is a psychiatric nurse practitioner and his mother is an opioid addiction counselor — he’s always sought a career driven by his empathy for others, understanding of their struggles, and passion for nurturing and caring for those around him. He is the vision and heartbeat behind Flowered Wellness, instilling the love, integrity, and commitment he learned from his grandparents into every aspect of the company. By bringing together the knowledge and skills he acquired through his business administration degree from the Rochester Institute of Technology, along with working in the hospitality industry for the past twenty years, James has positioned Flowered Wellness at the forefront of the local cannabis industry.

Jerry Frisicaro


“Utilizing interventions more harmonious to the heart, mind, and soul has always been the core of my treatment philosophy." - Jerry Frisicaro

Jerry is a founding member of Flowered Wellness, an affiliate practitioner who certifies individuals for entry into the New York State Medical Marijuana Program, and the inspiration behind everything the company stands for. His lifelong commitment to helping people through their most difficult times shows through his more than 45 years of experience in the medical field, where he is a nurse practitioner specializing in the treatment of psychiatric disorders and addictions. He has spent the past decade engrossed in the ongoing research exploring the medical advantages of Cannabis therapy, and he is proud to share his knowledge and bring these benefits to others throughout his beloved hometown of Buffalo. Jerry began his career as a medic in the U.S. Air Force. Following his service, he received his bachelor’s degree in nursing from D’Youville College in 1980.

David Deutsch

Co-Founder, President and Cannabis Concierge

“There are no challenges that can’t be solved, only opportunities for growth” - David Deutsch

David is a managing partner and the driving force of Flowered Wellness. As President and Chief Operating Officer for the company, he handles the day-to-day operations and has set his sights on expanding opportunities to reach more people in the greater Buffalo area. (In fact, when you call Flowered Wellness, David will most likely be the one answering the phone.) David received a degree in occupational therapy as well as psychology, but his background is mainly in hospitality and culinary arts. Becoming a professional server, followed by working as a personal chef, was a dream come true for him until he found a way to combine his knowledge and experience from different industries into one clear concept: Flowered Wellness. Helping people through education and providing holistic and integrative services at the forefront, while applying food knowledge and an exceptional capability to multitask, David exemplifies how the company wishes to serve the people of Western New York.

Kaitlin Frisicaro

Brand Ambassador

“Health is a state of body. Wellness is a state of being” - J. Stanford

Kaitlin is the head of Flowered Wellness Living, our lifestyle division, as well as the lead spokesperson for Flowered Wellness. When she speaks as the voice of our company, she speaks sincerely from personal experience: Kaitlin turned to cannabis, specifically hemp-derived CBD, for relief from a lifetime of chronic illness that often limited her quality of life. The profound change that this brought to her life, combined with her career in human services, naturally led her on the path to becoming a cannabis advocate for the community.